Marketing Strategist • Web Developer • Multimedia Producer

Building digital experiences that connect people.

From websites and video production to AI, analytics, and branding, I help organizations transform ideas into meaningful digital experiences that inspire trust, engagement, and growth.

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Selected Work

Each project highlights my approach to solving challenges through strategic thinking, creative storytelling, and innovative technology, resulting in digital experiences that engage audiences and deliver measurable impact.

Brands I've worked with

KFC
CK Brand
EB Brand
FAT Brand
Education & Communications

18 Under 18 Student Storytelling Campaign

Created a districtwide storytelling campaign showcasing exceptional students while highlighting the unique programs and opportunities available throughout Mesquite ISD.

18 featured students • 18 district programs • Signature annual campaign

Education & Technology

District Website Transformation

Led the transition from Finalsite to ParentSquare Smart Sites, creating a more consistent, user friendly web experience while supporting staff adoption districtwide.

52 campuses • 60+ websites • Districtwide staff training

Education & Innovation

AI Communications Initiative

Co led Mesquite ISD's AI implementation by developing staff resources, communication tools, and practical guidance for responsible districtwide adoption.

District AI committee • Internal AI chatbot • AI resource website

Education & Analytics

Enrollment & Digital Growth

Developed data driven marketing and communication strategies that improved enrollment visibility, website performance, and family engagement across multiple digital channels.

14% enrollment growth • 200% website traffic • KPI dashboards

Brand Strategy

HYVE Brand Transformation

Led the company's rebrand, website development, and digital marketing strategy to strengthen brand recognition and improve client engagement.

Complete company rebrand • Website redesign • SEO optimization

Brand Development

Hospitality Brand Launches

Worked alongside a Washington, D.C. private equity firm to establish, launch, and grow multiple hospitality and real estate brands by developing their digital presence, brand identity, and marketing strategy.

Multiple brand launches • Website development • Growth focused marketing

Professional Services & Franchising

Franchise Digital Resource Platform

Developed internal franchise websites that centralized marketing resources, signage, uniforms, and operational materials while creating training videos that improved system adoption and user experience.

Internal CMS • Training Videos • Multi Location Support

Executive Branding

Executive Website & Brand Development

Partnered with executive coach Shaunna Black to develop her personal brand, build and manage her website, and maintain a professional digital presence through ongoing CMS and content management.

Website Development • Executive Branding • CMS Management

What I Create

Web Experiences

  • District websites
  • CMS
  • SEO
  • Accessibility
  • UX

Multimedia

  • Photography
  • Video Production
  • Motion Graphics
  • Editing
  • Drone

Communications

  • Storytelling
  • Campaigns
  • Social Media
  • Email
  • Brand Strategy

Data & Innovation

  • AI
  • Analytics
  • Dashboards
  • Automation
  • Reporting

About Me

I believe great communication is more than sharing information. It's about creating meaningful experiences that connect people to organizations, ideas, and each other.

For the past nine years, I've helped public education, hospitality, and professional service organizations strengthen their digital presence through website development, multimedia production, branding, analytics, and strategic communications.

Whether I'm designing a website, producing a video, creating a campaign, or building a dashboard, my goal is always the same: create work that is engaging, measurable, and built around the people it serves.

Professional workspace and marketing strategy

Student & Community First

Communication should celebrate people and build lasting trust.

Strategy Before Design

Every website, campaign, and video should begin with a clear purpose and measurable objective.

Innovation Without Limits

Embrace emerging technology, AI, and modern digital tools to create better experiences, not just newer ones.

Measurable Success

Every project should leave behind data that helps us improve the next one.

Let's Build Something Meaningful.

Whether it's a website, campaign, multimedia project, or communication strategy, I'd love to help bring your next idea to life.

Contact Me

Or reach out directly:

hello@mikesherrell.com